We at DRYKORN believe that the good things in life take time. For 30 years, DRYKORN has been shaped by a belief in the value of process. Time is the ultimate curator: it removes the unnecessary and reveals what remains. It takes time to become an icon. But it takes only one look to recognise one.
Discover 30 years of iconic DRYKORN pieces.
For Fall / Winter 2026, DRYKORN introduces DRYCONIC: A capsule collection created from the brands archive.
The design teams revisited the archive and choose three for the brand defining pieces from the late 1990s and early 2000s and reworked them for today: a trouser, a blazer and a coat.
THE MAKING OF AN ICON:
WHAT MAKES AN ICON?
We believe that pieces gain character through the lives lived in them. Time leaves behind what matters. Meet our brand faces and get inspired by what makes an icon for them.
01 - THE TROUSERS
02 - THE BLAZER
03 - THE COAT
THE CAMPAIGN:
Directed by Cannes Lions winner Billy King: a humorous chase through a hotel, in which the 90s icons Nadja Auermann and DJ Hell meet a new generation in Lorena Rae and Lennon Gallagher. It takes Nadja thirty years to become an icon and one look for Lorena to recognize her or is it her look?
