RETURN TO PITTI UOMO & PARIS FASHION WEEK



DRYKORN returns to Pitti Uomo and Paris Fashion Week!


 Press Release

"With our return to Pitti Uomo, we are definitely emphasizing our international ambitions for the coming years. We use this platform to create a ‚touchpoint‘ with the brand and especially the ‘beautiful people‘ behind DRYKORN for potential new customers, new sales partners, and of course also for existing customers. With the early date, the event has always provided a good atmosphere with important conversations before the order phase begins, and we can now pick up where we left off“ (Sebastian Ross, Head of Sales International)

STATEMENT PIECES AND A VERSATILE COLLECTION

In the new collection for S/S 24, DRYKORN combines classic looks with modern elements: Monochrome suits in the style of the 70s/80s and floral „all-over“ prints as well as lightweight materials for summer make a statement for the warm season.

MORE FOCUS ON 2DY4

Since the F/W 22 season, the brand has also been developing „2DY4“ pieces quite independently of the existing collection and the price categories known for DRYKORN, pieces „to die for.“ In addition to the proven DRYKORN collection and its usual price structure, retailers can also find collector‘s items that are priced about 20-30% above usual price levels. DRYKORN sources special fabrics for „2DY4,“ which means that the fashion company maintains an extremely high standard of quality and workmanship.

SEE YOU AGAIN IN 2024!


 Press Release