the first moving images-only campaign: endless athens
SIRTAKI – EMBRACE HUMANKIND
Dance the syrtaki with us! Immerse yourself in the tales of Athenians and share your personal stories with us. Only this way can fleeting moments become unique memories that will stay with us all our lives.
Endless Athens – eleven perspectives, eleven stories on fashion & metropolis
ATHEN, SPRING / SUMMER 2022 – It all starts at 9:44 AM, bright sunshine bathing the Greek capital in a gentle glow. Drykorn takes the viewers straight to the heart of Athens – and into the lives and perspectives of some very different locals.
Over eleven episodes, they share their own lives and unique viewpoints: the busy, bustling taxi driver; gentle, grizzled Apostolos who observes the world and carries his dog Ulysses on his shoulders; or the mythical figure-turned-human in the Here and Now. And that’s what this campaign is all about: the sheer boundless and endless right here, right now mindset of Athens’ populace; the social momentum that encourages fiction and reality to blend. To Drykorn, all of them are beautiful people. They present the brand’s Spring/Summer 2022 collection. In nothing but moving images.
The eleven-and-a-half-minute campaign film captures social media-ready scenes. Each scene, each chapter stirs a specific desire that – just like a holistic view of fashion – delivers a harmonious and coherent look. With this film, Drykorn celebrates its take on timeless fashion. Just like memories that shape entire lives, absolutely your own and unique. Endless Athens captures the memories of its protagonists, translates their true beauty, makes them unforgettable and leaves viewers fulfilled, but also hungry for new episodes – to be written by themselves.
EPILOGUE – THE DAY AFTER
The morning after: you’re still in a trance. Whether it’s the lack of sleep, the resonance of the night or the euphoria of the moment, this carefree feeling blurs the boundaries between reality and fiction.
THE PARTY – SET YOUR FANTASIES FREE
Are you ready to let go? Surrender to the music and don’t try to hold on to the moment – enjoy the transience of the night.
Wolfram is a DJ and producer and one of the most sought-after in international club culture.
_His creative homebase is Vienna. But he calls the world his home and the music his air to breath.
_Sucessfully released albums: WOLFRAM (2011) and AMADEUS (2019)
_Famous for bringing together things that are not necessarily associated with each other.
_Oh, and his fans and supporters are discokings like Moby, Hercules and Love Affair.
BEFORE NIGHT – ENTER A NEW WORLD
The night is always a mystery and no one ever knows what will happen next. But if you dare to step into the unknown and follow your own rhythm, you’ll discover a parallel world full of new experiences.
THE METAMORPHOSIS – YOU ARE THE MAIN ROLE
Don’t listen to what other people say about you! You don’t need their applause – your standing ovations are the feeling of being free and being true to yourself.
THE GREEK GOD – LIVE YOUR LIFE TO THE FULLEST
The streets are your runway, the sun your spotlight and Athens your stage. Your role? A god or goddess, a hero or heroine or a sensual being – you decide.
Newspapers preserve our time. Giorgos sells these "preserves" to all kinds of people, day after day.
_Kiosk owner in the heart of Athens.
_For many Greeks, his stand is as common as coffee in the morning.
_Between the headlines there is often enough time for a little gossip about the really important Athens news.
_Before it hits the papers, Giorgos knows.
Living his own definition of inner and outer beauty, being whatever he wants to be, representing what ever he wants to represent.
_A modern Greek god.
_Sensual & sexy.
_Living his female and male sides to the max.
_Give him the limelight, the stage and the drama!
APOSTOLOS & ULYSSES – CULTIVATE FRIENDSHIP
Regardless of how different we are, friends are always the family we choose for ourselves. And at the end of the day, it’s always the most extraordinary friendships that write the most extraordinary stories.
Meet a man and his best friend, his dog Ulysses.
_An inseparable duo.
_Ulysses was given to him during a difficult phase. Since then, he hasn't left his side, or more precisely, his shoulder.
_Is more worried about Ulysses than about him.
_They spend day & night together. They spend their live together.
When Apostolos had to cry, Ulysses jumped on his chest and licked the tears from his face.
_Was given to Apostolos by a customer.
_Fate brought him to Apostolos when he was 5 months old.
_His favourite „walk“ is on the strong shoulders of Apostolos.
_Is secretly the elixir of life and the fountain of youth of him.
THE INVITATION – SEIZE THE MOMENT
Shy? No worries! Sometimes, you don’t many words at all – the most exciting encounters usually start with nothing but a fleeting glance.
ABOVE THE CITY
Because it doesn’t matter where your story begins – just get writing and take it a chapter at a time. But don’t just tell your stories. Share them with others, too.
A little party and a little sixpack never killed nobody, right?!
_A little bit vain.
_Having a sixpack means having discipline.
_Hard shell soft core.
Konstantinos has formed his own theories about Athens. Why this city has become the way it is now. And its locals. And every day a new chapter is added to his collection...
_Spiritual soul that likes to question the world he is living in.
_Mood: Lost in thoughts.
_Best buddy since day one: Iasonas
THE TAXI DRIVER
Get in and let the taximeter run. The best adventures don't start when the journey ends – they're waiting for you on the back seat of the next taxi!
Thanos, the busy cab driver, goes wherever he is needed. The main thing is to be on the road. In the process, he collects not only his passengers, but inevitably their stories as well.
_Born in Athens. The roads are his territority.
_He goes where he is needed. He is constantly on the go.
_Nothing can shake him, he has already seen everything.
SEEKING THE STARS
Unique moments are like shooting stars in the night sky.
Your day is full of them. But they are fleeting, so you need to make sure you are fully present in the here and now.
Maria likes to flow, on gentle waves through the day. She enjoys living in the here and now, every day, every moment is a highlight for her.
_Everything can, nothing must.
_Let life happen.
True to her mindset of "right here, right now", she is hungry for life - for more, for adventure.
_Athen is her playground.
_Full of energy and drive.
_Living in the moment.
COMING SOON | May 1st, 2022