LUST II

SPRING / SUMMER 23 CAMPAIGN

Once again, this season is all about lust. In South Italy’s Mediterranean landscape, lust meets Neapolitan passion. Four very personal portraits explore the unique local zest and zeitgeist, highlighting people who have found their very own path to a lust that inspires. From culinary climaxes and the sound of the Italian soul to a devoted personality cult and a cinematic celebration of desire: Spring/Summer 2023 elevates joie de vivre to brandnew heights.

Lust for delights - Maurizio Tentella

is a researcher, constantly searching for the most delicious Italian dishes. For him, and DRYKORN, lust and indulgence are closely intertwined. “To me, the greatest luxury would be to be able to eat forever without ever feeling full.” The SPACEDELICIOUS founder loves to treat the world to his passion and discoveries, encouraged by the unifying force of shared culinary delights. “I consider food the strongest social network. Nothing connects people like a shared meal.”

Together with Maurizio and Italian-based designer Sasha Bell we scoured Naples’ winding alleyways for the most precious delights. Maurizio shows us the best spots for specialties like fluffy babá Napoletani, rich and indulgent mozzarella, or seminal Neapolitan pizza.

Lust for devotion - The Diego Maradona Tribute

In 1984, Diego Armando Maradona – one of the greatest footballers of all times according to countless fans and pros – catapulted the SSC Napoli to new glory. Fast-forward three decades and passionate Neapolitans continue to worship their icon. Among his biggest fans and fervent acolytes are the Vignati family, who display countless of artifacts in their tiny museum. Maradona’s former housekeeper and cook Lucia Vignati and her husband have spent years painstakingly assembling their treasures, from team jersey and awards to the star’s football boot. According to Lucia, her family enjoyed a special bond and relationship with the Argentinean maestro. “He was friendly, a good person. When he left us, it was as if I had lost a son.” Passion and devotion.

We join Franco di Calcio Jr.’s search for traces of the Maradona personality cult. Together with him, we visit locations dedicated to the adopted Neapolitan hero and explore the Vignati family’s relic-filled shrine to the city’s football saint.

Lust for dedication - POPA

dedicates her music to the lust – and lust for life – of Italian culture. The Lithuanian-born artist has a unique view of Italy that continues to inspire her. “I often catch myself daydreaming in places like these, where time never seems to pass and everybody looks sunkissed 365 days a year. I try to capture this dreamy mood and translate it into songs.” Her multifaceted sound conjures up hints of Italian 1970s disco and feels as light and airy as a day on a Capri beach. A timeless reverie of la dolce vita.

We caught up with Popa in Naples’ oldest studio. Here, at the Novecento Napoli auditorium, where all the city’s biggest stars have recorded, she performs her song “Bon Vivant”.