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Sustainability starts with the raw fibers we use. To provide transparency for you we clearly label our products to tell you about the materials we use and help you make a better choice.  



The Better Cotton Initiative aims to shape the sustainable future of the cotton sector. We also feel responsible and want to support the growing of sustainable cotton. For this reason we are proud member of the BETTER COTTON INITIATIVE (BCI).

By 2024, we will source at least 95% sustainable cotton (organic cotton, Better Cotton, recycled cotton). Better Cotton is sourced through a chain of custody model called mass balance.

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Best in class 


Certified organic cotton is rare, but it's advantages are obvious.
Excessive use of synthetic pesticides and fertilizers which are common for conventional cotton farming is restricted according to organic farming practices. Also, the use of genetically modified seeds is not allowed. Crop rotation and efficient irrigation build solid organic matter on the fields. This preserves the livelihood of the farmers.
We see a huge potential for growth. We made a first step and will continue on this path. 

Supporting animal welfare


Wool is one of the most important and premium natural materials which characterize our products. It's a renewable raw material, comfortable on the skin and the fibres can be recovered through recycling processes. 

However, especially Australian virgin wool is criticized for the so called mulesing treatment. The process in which skin flaps around the buttocks of the sheep are cut with special scissors to prevent parasitic flystrike of the “Sheep Blowfly” (Lucilia cuprina). Flystrike without treatment of the animal is lethal. The remaining skin is free of flaps, no wool grows on the scars, and infestation of bugs is not possible. Animal welfare organisations denounce this treatment as painful and cruel and so do we. 

Products with this hangtag are mulesing-free.

Using less to do more 


Recycling old textiles and waste products reduces the ecological footprint of many fibres. Recycling used textiles thus plays just as important a role as the use of production residue.

Despite the complex recycling process, there is a considerable reduction in the amount of energy, CO2 emissions or chemicals used as opposed to the production of new fibres. In addition, areas under cultivation, crude oil deposits or environmental damage caused by raising livestock can be reduced or eliminated altogether. What normally ends up in landfills or gets incinerated forms the raw material for new products and helps close the material life cycle.

The processing of used textiles and wool-based production residue has been a tradition in Italy for decades. We, too, have been using this resource-saving alternative together with our partners for many years now.

We already use recycled polyester on a small scale. The fibres are mainly obtained from recycled PET bottles (rPET) and are certified by our manufacturer and are indeed made from waste materials.



Viscose is a plant based fibre. Commonly, fast-growing trees such as beech, spruce, bamboo or eucalyptus are used to extract cellulose. The cellulose is transformed into a versatile and  soft fibre. Products with this hangtag are guaranteed to be sourced from sustainably managed forests. As cellulose recovery is a chemical process, it is critical to fulfil highest environmental criteria. This includes the recovery of the process water and the solvent chemical. If this is given, then viscose joins the list of sustainable cellulosic fibres with distinct advantages compared to pure synthetic fibres. 

LENZING™ ECOVERO™: The viscose fibre of the well-known Austrian producer Lenzing AG is one of the most environmentally friendly cellulose fibres on the market. Lenzing obtains wood from certified responsibly cultivated forests and produces the fibre also in its production site in Austria. All processes are subject to highest environmental standards. The result is a fibre which causes 50% less emissions than generic viscose.

Hidden champion


Worldwide there is only one provider for Cupro fibres left. The Japanese company Asahi Kasei uses short cotton fibres which are not usable for fabric production to produce cellulose in a closed loop process. It recovers the copper used in production processes from the process water and reuses it. The manufacturer provides B2B clients cooperatively and transparently with all information of its certified and extensive safeguarding processes. A perfect example of a sustainable fibre and positive change in the industry. 



TENCEL™ lyocell fibres are part of the environmental friendly product family of Lenzing AG. Cellulose is dissolved and finished in a physical process using an organic solvent. 99% of the solvent is recovered from the process water and reused. 

TENCEL™ x REFIBRA™ technology: The ground breaking REFIBRA™ technology adds cotton waste, e.g. from clothing production or from worn-out textiles to the lyocell production process The raw material is processed to new TENCEL™ lyocell fibres to create new fabrics and clothes. A true answer to the call for a circular economy.


DRYKORN MIND Find out how we protect the planet and people