STORIES / FALL / WINTER 2025
Our FALL / WINTER 2025 CAMPAIGN begins as the city dims. Streetlamps turn into spotlights for our protagonists, casting long shadows of their characters. Inspired by the cine noir era, the campaign captures that surreal clarity just past midnight - when the clock strikes twelve and the ordinary slips away, replaced by something stranger, freer, more real.
Set across smoke-filled Viennese coffee houses, fading fairground lights, and empty opera foyers, our F/W 25 campaign explores the tension between elegance and disruption. F/W 25 is a call to embrace the in-between. The hours when the city becomes a set, its people the cast, and nothing - especially the rules - are set in stone. For all those who don‘t stand in the shadows - but enter their own spotlight.
The collection reflects this duality: unisex tailoring meets vintage sportswear, deep mahogany wool echoes café interiors, and pleated skirts are paired with rugged outerwear. In both mens- and womenswear, refined silhouettes clash with worn-in textures and workwear influences - creating a wardrobe built for those who move between worlds. F/W 25 is a call to embrace the in-between.
